I believe the meaning behind a brand must be authentic — it’s the only way to anchor it in people’s hearts. I help businesses build that connection through strategic communication. I apply the same method to develop personal brands.
Born in Santa Cruz de la Sierra — a hidden paradise in the heart of South America, Bolivia — I now live in Florida, USA. Free-thinking and committed to building conscious brands, I use strategic communication to help both companies and individuals strengthen their brand and reputation.
In 1997, I founded MulticomHBP, a firm that helps businesses grow through Strategic Communication.
From 2013 to 2020, I developed Bolivia’s reputation market as the representative of MERCO, Spain’s Corporate Reputation Monitor.
Between 2016 and 2021, I represented Kotler Impact, Professor Philip Kotler’s project, for Latin America.
For over 35 years, I’ve taught at the postgraduate level, led conferences, trainings, and advised companies across various industries — always around branding, marketing, and communication.
